Wrestling Observer Rewinder

February 08, 1988

The wrestling war is, for all intents and purposes, over. The war between the territories, the ongoing collapse of the territory system, and Vince McMahon’s rise is certainly the biggest story in decades, and at this point the war is over and Vince McMahon has won. Sure, the fighting is still ongoing, but even if JCP can recover from their troubles, the gap between them and WWF is there and it’s just going to keep widening.
The biggest story of the week is that WWF has announced its ppv schedule for the next year. March 27 (Wrestlemania IV), August 29, November 24 (Survivor Series), and January 15 (Royal Rumble). Four ppvs doesn’t look like a big deal, just capitalization on the market trend. But it’s going to have a major effect on Crockett. Crockett had been planning ppv shows in early April (Crockett Cup), July (Great American Bash), and November 24 (Starrcade). With WWF’s new calendar and the exclusivity clause in their ppv deals requiring no competing wrestling ppv events 60 days before and 21 days after their shows and the success of Survivor Series and Wrestlemania IV (presumed for that one - Dave expects Wrestlemania IV to be the biggest grossing ppv ever to this point), WWF is putting the squeeze to Crockett. And in doing so, they’re killing any chance Crockett can compete and break into the ppv market. Long-term, ppv is going to mean live gates will be completely insignificant (like it already is in boxing - and hey, in 2020 we have seen the prophecy fulfilled). Because of ppv, Dave expects Wrestlemania IV to gross as much as every other American promotion will gross for the entirety of 1988, combined. Hence why the gap is wide and will only get wider, and JCP will never catch up. JCP’s going to try to counter, and the apparent move will be to shift those events to prime-time WTBS live (or very recently filmed, like a Saturday Night’s Main Event) specials all built as major cards. Starrcade probably will not be among those, Dave figures this will help.
WWF’s Royal Rumble came out the clear winner against the Bunkhouse Stampede Finals. The Rumble drew an 8.2 rating and was seen in 3.2 million homes, which is twice as many people as when Georgia Championship Wrestling’s show on WTBS was big several years ago when this wrestling war was getting started. It’s the highest rated show in the history of the USA network, and the encore broadcast on Monday drew a 4.8 rating (a regular episode of Prime Time Wrestling in that time slot usually draws a 2.9). All this means that the repeat showing of the Rumble was probably the second highest rated show on cable during the last week.
PPV numbers take longer to get, but it’s possible to make some sense of preliminary reports for the Bunkhouse Finals. The show was likely profitable, purely in terms of money, but the reaction was strongly negative. Early reports estimate the buyrate at 4%, which tells us that if given a fair shot at ppv, Crocket could be profitable with a ppv line up. That’s also encouraging for Crockett, since the card wasn’t strong and the show didn’t have the best heat, but those things may be moot now that WWF has a full year’s schedule set up. Big props to the JCP broadcast team for how well they sold the ppv in advance, because ppv and closed-circuit purchases are majority (90%) last minute, as opposed to house show tickets which are typically bought well in advance.
Wrestlemania IV is expected to sell out by the time this issue hits you. Yeah, Dave. By 32 years now. Anyway, about 14,000 seats went on sale to the general public on Saturday and all but a few thousand were sold by the end of the day. The highest price was $150. It’s funny to Dave that despite the crowd discrepancy, WWF may make as much off 14,000 tickets for Mania IV as they did selling 90,000 for Mania III (The April 3, 2000 issue is the earliest I can find for when Dave revised his view of the numbers for Wrestlemania 3). Anyway, the Convention Center is home to Trump Plaza Hotel and Casino, and Donald Trump is using Wrestlemania as the centerpiece of a weekend-long event designed to attract vacation families to his casinos, including a Gloria Estefan and Miami Sound Machine concert in the adjacent Convention Center ballroom. So I guess we can put Donald Trump down as the innovator of Wrestlemania weekend. WWF claims Wrestlemania will be available in up to 9 million homes on ppv, and if the show gets a similar buyrate to last year’s then we’re talking around $15 million on ppv, $1 million live, and probably $4-5 million at closed-circuit.
Watch: Dave Meltzer talks about Bresloff telling him 78,000
The employment status of the Rock & Roll Express, Michael Hayes, and Steve Williams with JCP has significantly cleared up. The Rock & Roll Express were fired at the Bunkhouse Finals. On January 23, they were asked to do a clean job to Warlord and Ivan Koloff in 12 minutes. Koloff’s been a low card guy recently, and they have been main guys for years, so instead they did the job in 12 seconds (Ricky Morton laid down and let Warlord pin him). Then they flew to New York for the finals, and Dusty learned what happened (he was not at the show on the 23rd) and fired them on the spot. They could be heading anywhere, though WWF is doubtful due to their size. Michael Hayes was fired last week following an incident. He was teaming with Jimmy Garvin and feuding with Ric Flair on the most recent tour; those spots have been taken by Ron Garvin and Sting, the latter of whom is having an accelerated push as a result. Hayes is expected back at World Class, though he did send a resume to WWF. As for Steve Williams, he stayed an extra week in Japan and missed the Stampede. He’s in a contract dispute with Crockett over whether the money he makes in Japan counts against his guaranteed minimum pay from Crockett (Crockett says yes, Williams says no, you’re not paying it so it doesn’t count toward the minimum you are paying him - corporations are not your friends). Williams has disconnected his phone and is out of communication.
Cable ratings for wrestling in the fourth quarter of 1987 dropped from the the third quarter. The World Championship Wrestling show dropped from second to eighth overall, and WWF’s All-American Wrestling surpassed it at seventh. Prime Time Wrestling, formerly ranked third, fell to tenth, while the Sunday WTBS show dropped from tenth to twentieth. AWA on ESPN dropped out of the top 20 (it was number 19 in the third quarter). Some of the drop probably comes from the change in how ratings are gathered (enter the Nielsen box, or “people-meter” as it’s known at this point). There’s controversy about this whole way of gathering ratings, as detractors believe that the boxes ensure shows that appeal to women will receive higher ratings than they would get otherwise. Regardless, wrestling shows across the board dropped about 10% in the ratings in the fourth quarter.
New Japan’s “Martial Arts Olympic” event in the Tokyo Dome has some hoping it will surpass Wrestlemania 3 for biggest live gate ever. They’ve sold tickets at as much as $220 for ringside and sold out those events, so there’s a chance they could if they price right and sell out. Dave’s been told that Inoki vs. Koji Kitao has the potential to double the gate of Inoki’s matches with Leon Spinks and Masa Saito (each over $700,000). If they can get Taue, that’s probably the best opponent they can get for Inoki to ensure a big draw. I think last week he may have written All Japan, but he's very clear this is an Inoki idea this week.
Speaking of Inoki, New Japan recently did a tour in Italy. The big show was January 24 in Rome and drew 8,000 fans. New Japan actually airs on tv in Italy, and Inoki was the big draw, and he pinned Badnews Allen in the main event. Shane Douglas won a battle royal on the show too. These are the first “western-style” pro wrestling matches in Italy since WWF did a show in Milan back in October.
Jake Roberts was on Ellery Queen mystery magazine’s cover this month, and Muscular Development did a cover story on Jesse Ventura. The Ventura article is excellent, but mostly about his life and training regimen, and not to do with wrestling.
Jake Roberts on the cover of Ellery Queen Mystery Magazine
Genichiro Tenryu won all the major awards in Japan. Tokyo Sports named in MVP of wrestling, and Gong Magazine and Weekly Pro Wrestling gave him the equivalent. He beat Riki Choshu in Gong’s annual popularity poll as the most popular Japanese wrestler (Maeda came in second, so pressure there for New Japan to bring him back). Chigusa Nagayo placed 9th, the first time a woman has cracked the top ten of Gong’s poll.
Dave went to the WWF show at the Cow Palace on January 30. It’s his first live show since Japan, and the show drew pretty well, but not as well as you’d expect from a show with a battle royal in the area. The big news of the show were four no-shows: the British Bulldogs (Dave’s heard one of them collapsed at the airport and the other went to the hospital with him), Billy Jack Haynes (his health’s really bad and he’s missed a lot of bookings lately and folks are speculating his career is done), and Bam Bam Bigelow (scheduled to face Ted DiBiase, but he had knee surgery so no clue when he’ll be back). Due to the no-shows, the athletic commission ordered WWF to offer refunds to anyone who wanted them before the end of the second match. He runs down the card: Ron Bass pinned JYD, Ultimate Warrior pinned Harley Race. Warrior’s over big, but still sucks. Ted DiBiase beat George Steele by DQ and Dave alludes to last week’s decision to no longer call matches “abortions” and says “The only word to describe this match is one that has been banned from my vocabulary.” Don Muraco pinned Butch Reed in an okay match. The Jumping Bomb Angels beat the Glamour Girls to retain their tag titles in the only good match on the card (Dave gives it three stars). Noriyo Tateno pinned one of the Girls, Dave doesn’t identify her, saying “you know how it is with those people, they all look alike to me,” which is a pretty solid skewering of people who say that about the Angels and other Asian wrestlers, imo. Ted DiBiase won the bunkhouse battle royal to moderate heat. Hercules pinned Hillbilly Jim. Jim Duggan and Ken Patera beat Demolition and Mr. Fuji by pinning Fuji. Jake Roberts and One Man Gang went to a double countout.
By the way, the California state assembly voted 60-7 to reclassify pro wrestling as entertainment and not a sport. So that means once the bill passes the state senate, athletic commissions will have no power over pro wrestling in California, and wrestlers will not need wrestling licenses to work in the state (which was already a joke of a requirement - Dave got a print-out once of all 60 wrestlers licensed in California and major guys like Hogan and Steamboat weren’t on the list).
The lineup for AWA’s February 4 show, the last at the Minneapolis Auditorium before it’s demolished, has been announced. Curt Hennig defends the AWA Title against Greg Gagne in a cage match. The Midnight Rockers defend the tag titles against a mystery team (the latest announcement was Nick Kiniski and Kevin Kelly, but Kiniski was let go this week and they’re building to a face turn for Kelly). The rest of the card has Dick the Bruiser vs. Adnan al-Kaissey, Billy Robinson vs. Tom Zenk (particularly interesting since Robinson is in for a one-off but has a reputation as a shooter, as well as competing against Verne as a promoter sometimes, so there’s a chance he may go into business for himself), Wahoo McDaniel and Baron Von Raschke vs. The Nasty Boys, and Billy Jack Strong vs. Soldat Ustinov.
**Adrian Adonis broke his ankle at the AWA tv tapings in Minot, North Dakota.**He was getting whipped into the turnbuckle and stepped into a hole in the ring. He won’t be back for at least two months. Adonis has about 4 months left before he dies.
AWA released a song called “Superstars of the AWA.” Jerry Lawler and Jeff Jarrett were in it due to the increased swapping of talent between Memphis and AWA. I could not find the song.
Something Dave forgot to mention about the WWF battle royal in San Francisco. Technically there were 19 guys, but only 18 actually worked the match. George Steele came out about a minute late, walked around the ring for a few minutes without getting inside, and then just walked to the back with JYD when JYD was eliminated (JYD was the second out of the match). Dave guesses at George’s age he didn’t want to take the bump or something. Dave recalls a story he heard about an unnamed WWF “neanderthal character” who stalled outside the ring for a complete match, and when one fan yelled to “Get in the ring, you lazy bum” he retorted (despite his character not being able to speak English): “What do you think this is, the NWA?”
Dave hears that the decision on what to do with Hogan/Andre at The Main Event will be decided this week once his filming schedule is determined. If he’s available for weekends, he’ll stay champion through the summer. If not, then a title change will happen and DiBiase is the likely beneficiary.
[Stampede] Badnews Allen and Jason the Terrible were fined $200 and $300, respectively, by Calgary City Hall. This is in relation to their brawl in the audience on December 18 that led to a woman in the audience suffering a concussion.
Oregon will be holding a special show on February 16 as a Frank Bonema Memorial show. Bonema was the tv announcer from Portland who passed away in 1982 or 1983. They haven’t announced any matches yet, but Curt Hennig is supposed to defend the AWA Title against their Northwest Title holder at the time, and there are plans for a tag title match, a strap match, and a cage match.
The February 12 card will be the last card by Continental in Knoxville before Ron Fuller’s new promotion takes over the area from them. The situation with Alabama’s territory continues to confuse me.
Nobuhiko Takada beat Owen Hart on January 13 in one of the highlights of New Japan’s jr. heavyweight tournament. As of January 26, here’s the status of the tournament: Koshinaka leads with 34 points (7-1 record), Takada has 31 points (6-1-1 record), Hart at 29 points (6-2 record), Hase also has 29 points. Yamazaki has 24 points (5-2 record), and Yamada is 4-2-1 with 21 points. Kobayashi has 24 (5-1), Saito at 19 (4-4), and everyone else is negligible at the moment. The finals will be on February 7.
All Japan is pushing a big show for March 9 featuring Hansen vs. Tenryu. That will be a double title match, as Tenryu puts up the United National Title against Hansen’s PWF Title (Dave expects a double countout. Other matches will include Jumbo Tsuruta vs. Tiger Mask II, Baba and Wajima vs. Kimura and Tsurumi, and others.
Giant Baba’s been negotiating with the Funks and David Manning about getting All Japan on tv in the U.S. All part of his angling to help the promotions outside the NWA and WWF against the juggernauts.
AJW is building a big match for February 25, Dump Matsumoto’s retirement show. Dump and Yukari Omori (also retiring that night) will face the Crush Gals in a tag match. Also on the card will be a battle royal and Yumiko Hotta/Mitsuko Nishiwaki vs. Bull Nakano/Condor Saito for the vacant tag team titles.
AJW’s annual rookie auditions took place on January 17 in Tokyo. 1500 girls showed up, and seven were picked based on their performance in various athletic and endurance drills. Dave says this is one of the main reasons it’s ridiculous to attempt to compare joshi wrestling to any American promotion. Only the top half a percent in terms of athletic ability are chosen for training in the first place, and then “they train them like spartans from the age of 15-17 and by the time they are around 22, if they’ve even survived, they are better workers than virtually all the men.” And with the retirement age of 26, nobody stays on so long they feel stale. Then again, that level of training sounds kind of easy to become mega abusive from a 2020 standpoint.
Lots of rumor that NWA’s recent firings aren’t due to discipline issues but due to the company having financial issues. That’s the story those being fired have given. Michael Hayes in particular claims that he and Crockett agreed to a two year deal for $150k per year, but Crockett never signed it and when he pressured Crockett to sign (he wasn’t making money with the contract unsigned), and so he got fired for missing the January 23 show in Cincinnati. Even as Crockett’s financial issues become more and more apparent, they do seem to be recovering at the gate a little.
Unlike WWF, NWA’s weightlifting competition used legit weights. All four guys did 460 pound bench presses easy, then Paul Ellering called to move the bar to 600. Animal failed first, and they threw chalk in his eyes and he bled and was “taken to the hospital” and the whole thing came across well.
The road to Barry Windham joining the Horsemen (not that Dave suspects anything yet) continues as he and Luger are being pushed as a tag team. Meanwhile, Flair and Sting are set to feud.
Dave once again clarifies about Hawk’s line (because apparently he’s still saying it). It’s Neo Maxi Zoom Dweebies, not Neo Nazi Zoom Dweebies.
Crockett referee Jeff Goldberg writes in to correct the record on something. In the January 18 issue, a reader wrote in about the December 26 show in Philadelphia and said it looked like the referee screwed up the finish. Goldberg says he acted as instructed, and Flair would not have congratulated him later on if he had screwed up. He also says readers often blame referees for screwing up finishes, but that’s usually the wrestlers who screw up (or the finish is in fact supposed to look screwed up). Referees can be green just like wrestlers, but he’s proud not to be one of them.
Another reader tells us that his cable company had Bunkhouse Stampede, but Crockett did a LOLNWA. Crockett announced that Sammons cable would have the show on January 23 (day before the ppv). Except they didn’t air the announcement until 2 pm that day, had given no announcement ahead of that time, and Sammons closed their company office for the weekend at noon on the 23rd.
The longest letter this week is all about how Bret Hart deserves a bigger push. Brief version: Vince is making a big mistake by not pushing Bret as a singles star. Even the casual fans buy into him. He’s got promo ability, the ability to make a bad wrestler look good (very important in WWF), and he’d make a great opponent for Randy Savage after an Intercontinental Title change. Give it a few years, Jeff. You’ll get your wish and then some.
Crockett’s apparently going to keep two offices open. The Dallas office will be for tv production, and the Charlotte office will remain as the base for talent.
Mike Rotunda won the NWA TV Title from Nikita Koloff on January 26, then gave the Florida Title to Rick Steiner. Interestingly, Dusty did a promo referencing the Hogan/Andre/DiBiase title situation and said that in the NWA you can’t buy a title. Well, Dave points out, DiBiase offered $1 million to Hogan for the title, so that seems to be the going rate for the WWF championship for a year. Meanwhile, Rick Steiner got the Florida Title for free, which pretty accurately reflects the worth of that title.
World Class drew a crowd of 80 in Houston on January 26. No, you didn’t read that number wrong.