April 03, 2000
- WCW has made the decision to bring back Eric Bischoff and Vince Russo in a last-ditch effort to save WCW. The decision has been in the works for about a month and people are already doubting whether or not the two can co-exist with each other. Dave recaps what led us to this point. First, the group of Bill Busch, Kevin Sullivan, JJ Dillon, and others pretty much pulled the coup last year that got Bischoff canned and Russo was hired soon after. But once it became clear that Russo desperately needs someone to filter his insane ideas, those people also pretty much forced Russo out in favor of Sullivan as the head booker. But the company continued free-falling under Sullivan. Bischoff and Russo had been in talks with Brad Seigel and pitched an idea where they would lead competing factions of older and younger wrestlers fighting over power for the company. Bischoff tried a similar angle to this last year but it never got off the ground because, aside from Ric Flair, none of the older wrestlers (like Savage, Hogan, Piper, etc.) wanted to be portrayed as "old" and didn't want to be forced to put over younger stars that hadn't established themselves. Bischoff was officially hired back into WCW as the head of creative on 3/22, but due to the company losing so much money on his watch last year, he was not given control over the business end of things. Bill Busch informed Siegel that he would quit if Bischoff was brought back, and he made good on his word and walked out when he was told. Bob Mould, a somewhat famous musician who has also been part of WCW's creative and management team, also quit when he heard the news. Kevin Sullivan has been told he's essentially being sent home to sit out the rest of his contract and he no longer has any power either. Sullivan has argued that he was handicapped after inheriting the mess Russo and Bischoff left behind, plus the injuries to Goldberg and Bret Hart, and while that's true, Sullivan never really made any major changes either and it was clear things weren't going to improve with him booking.
- The initial idea was to cancel this week's TV tapings and shut down for a week and then return on 4/10 with a fresh start and new storylines. But they ended up not cancelling the tapings and as a result, this week's Nitro is expected to be the lowest rated in the show's history. There was also talk of shutting down for several weeks and cancelling next week's PPV, which Dave thinks might not be the worst idea so they can take the time to slap a fresh coat of paint on the company and basically reboot. But it doesn't look like that will happen either. On Nitro this week, the announcers played it up big, labeling Russo as the man who turned WWF around and Bischoff as the one who turned WCW around several years ago and literally calling them the geniuses responsible for the current pro wrestling boom. Dave says you can't argue with Bischoff's initial success. He took WCW, which was in the red for about $6 million per year and turned it into a $200 million dollar company by 1998. But even at their peak, it was clear WCW had no future because they built around stars who were past their prime and never had a focus on creating future stars to sustain that success. WWF capitalized on that failure and by the end of 1999, WCW was back in the red again, way worse than they were before Bischoff took over. After a series of dumb, expensive investments (KISS, Master P, Megadeth, Dennis Rodman the 2nd time, etc.), losing stars like Chris Jericho, and continuing to rely on old 80s relics, and blowing through millions of Turner's dollars with nothing to show for it, the company lost faith in Bischoff's business judgement. At one point, Bischoff just turned the whole thing over to Kevin Nash as the new booker, who seemingly had no interest in doing anything other than pushing himself and his friends, which sunk the company to even further lows.
- As for Russo, it's true that WWF did pretty huge numbers during the time he became more involved in creative and when he left the company, he did a good job of convincing everyone that he was the genius behind WWF's turnaround. But within a few months of his departure, it became clear just which Vince deserved the credit for WWF's success. WWF never missed a beat when Russo left and TV ratings and house show business continued to increase (and keep in mind, WWF hasn't had Austin or Undertaker for the last 6 months either, plus McMahon has kept himself off TV until recently also). Meanwhile, in WCW, when Russo took over, the company just skidded further off the rails. Russo did play a major part in pushing WWF to move away from the failing family-friendly approach. But really, they pretty much just copied Paul Heyman's formula so...ya know. To be fair to Russo, he seemed to be the only person in WCW who realized how badly the company needed a drastic change and he really did try to push new people like Benoit, Bagwell, and Jarrett to the top. But then he brought back Piper, brought in George Steele and Jimmy Snuka, and booked dangerous angles like the one that got Goldberg injured. He came in with a lot of hype and ratings initially went up a bit out of curiosity, but they quickly plummeted again. He booked a tired rehash of the Montreal Screwjob finish at Starrcade, rendered all the belts meaningless, booked absurd screwjob endings to nearly every match on TV and PPV, and essentially booked the company like a monkey throwing his poop at random. As a result, WCW has now fallen behind ECW in both PPV buyrates and live show attendance and TV ratings have continued to plummet.
- Here's some cold hard numbers for those Russo supporters out there who still, somehow, defend this guy 20 years later: when Russo took over WCW in Oct. 99, they were averaging 4,628 people per show. By January (his last month in power), average attendance was down to 3,593. Nitro's ratings in Oct. 99 were averaging 3.08. By January, the average was....3.10. Oh, you say! But that's higher! Yes, on paper, 3.10 looks higher than 3.08. But the reality is, during that time, Nitro went from three hours back down to two. On paper, that should have led to a significant increase in the average. If Nitro was still three hours, that 3.10 would be equivalent to a 2.9. So even though it looks like ratings slightly increased on Russo's watch, they actually went down. The loss of that third hour gives the illusion that they didn't. Oh and in Oct. 99, the Halloween Havoc buyrate was 0.52. In January, the PPV buyrate was 0.26. TL;DR - by literally every single metric, WCW business got worse under Vince Russo. But hey, it got even worse since he left, so...take solace in that?
- Quick note just at press time, it's been reported that they will announce the XFL will air in prime time on NBC due to a deal between Vince McMahon and Dick Ebersol. The two men were business partners back in the 80s and put together Saturday Night Main Event. If this ends up being true, it would be huge for both the XFL and WWF and is expected to play a part in WWF's new TV deal. More on this next week.
- With Wrestlemania just around the corner, Dave takes a long in-depth look at the biggest annual show in the business. He starts by talking about the 3 biggest annual events in wrestling. NJPW's Jan. 4th Tokyo Dome show has been the biggest wrestling event in the world for much of the last decade since starting in 1992 because NJPW was the biggest and most successful company. But NJPW is struggling these days and WWF has surpassed them as the top company. WCW has Starrcade, but the only year that show was ever the biggest was in 1997 (Sting/Hogan) and never really reached the heights of Wrestlemania or the Tokyo Dome show. From here, Dave recaps the entire history of Wrestlemania. Risking it all on WM1, the Mr. T and Cyndi Lauper/MTV crossover promotion, the 3-arena debacle of WM2 (where 2 of the 3 arenas weren't even sold out), WM3 which is the most historically famous wrestling event ever and all the folklore surrounding that ("While the 93,173 number is a work repeated so often even those who should know better believe it's the truth. According to Zane Bresloff, who promoted the event, the actual number in the building was 78,000, but the event did sellout weeks in advance and it is realistic to believe the potential if the building was larger could have been 100,000 tickets," Dave says and I'm sure that won't lead to a tired ass discussion in the comments.) The next 2 WM events at Trump Plaza, which were held because Trump paid for them, hoping to do the same kind of business that major boxing events usually do. But the crowds sucked because they mostly weren't wrestling fans, they were high rolling casino comps. Dave also takes a moment here to detail the history of WWF and Jim Crockett running shows against each other's major events to attempt to hurt them, like Vince creating Survivor Series solely to try to hurt the 1987 Starrcade buyrate, and how Crockett retaliated by airing Clash of the Champions on free TV against WM4 and so on and so forth for the next couple of years. Then there's WM6 with Hogan/Warrior, the WM7 drama with the venue being changed due to low ticket sales and turned out to be a huge flop on PPV. WM8 with over 60,000 fans except a LOT of them were papered and it flopped on PPV. WM9 with Hogan returning to win the title, but it didn't help business and he refused to put Bret over later that year. WM10 with 2 of the greatest WM matches in history, WM11 with Lawrence Taylor, WM12 with the ironman match, WM13 which had the Bret/Austin classic but was the moment WWF hit the bottom of the barrel with the lowest WM buyrate ever, WM14 with Mike Tyson and the crowning of Austin as the new top star which did record business, and finally WM15 which mostly sucked but ended up being the biggest money show in wrestling history...until next week when WM16 inevitably breaks that record. Anyway, Dave goes into more in-depth recap of each Wrestlemania here, but you already know the stories on most of this so I...actually have no idea why I just wrote this big ass paragraph.
- Last year's Wrestlemania featured Austin/Rock main eventing and broke a bazillion records. This year's plan was originally to do a rematch, with the roles reversed (Austin as heel) but Austin getting injured screwed that up. This year's WM is still expected to become the biggest money grossing event in the history of professional wrestling. As for this year's plans, it's still up in the air. As of a few weeks ago, the plan has always been for Rock to win the title, essentially his coronation as the new top star and face of the company. But that may not happen anymore because Rock is scheduled to film The Mummy 2 movie and will be out for a couple of months soon after Wrestlemania. It's not in the company's best interest to build toward Rock's big moment for an entire year, only to have him win the title and then have to lose it again a month later. The company is pushing the idea that Foley will win and that's what they want everyone to believe, for the big feel good story. Dave thinks the only chance of Triple H retaining will be if Foley turns heel and helps cost Rock the match. Usually a heel retaining the title at Wrestlemania seems like something they'd never do, but Triple H (who was only supposed to be a transitional champion to begin with) has been a huge success as champion and has become a legit main eventer and top star. And Big Show pretty much isn't even in the discussion. Though for what it's worth, Dave says Big Show will probably become the tallest wrestler to ever headline a Wrestlemania, so hey, that's something! Of course, in kayfabe, Andre The Giant was billed at 7'4 (he wasn't) so even though Big Show is legitimately slightly taller than Andre was, they can't admit that without breaking the Andre mystique.
- Despite all the huge paragraphs above, they're really only 2 stories. I guess this is a slow week because Dave writes huge pieces about a former WCW jobber turned boxer who was exposed for fixing his matches and all the legal issues with that. And then he writes a big historical piece about Frank Gotch that stems from a letter someone wrote the week before. All really interesting stuff, but none of it newsworthy at all.
- Ratings news, Monday stuff is still the same. Thunder ratings reached a pretty horrible low and bottomed out with the main event of Hulk Hogan vs. Dustin Rhodes doing a terrible 1.91 rating. WWF Sunday Night Heat did a lower than usual rating because the Oscars were on. ECW did a pretty bad rating for the 2nd week in a row and was actually close to their all-time low, which isn't good news and kinda surprising since just a few weeks back, they were reaching all-time highs on TNN.
- Dave recently ran a poll on the radio show, asking fans which was better*: Wrestling With Shadows or Beyond The Mat? With 37% of the vote, Wrestling With Shadows wins, compared to 21% for Beyond The Mat. The other percentages were people who haven't seen one or the other. What say we, Wreddit?
- WATCH: Jun Akiyama vs. Takao Omori - AJPW 2000
- Oh hey, in the very next paragraph, Dave breaks down the next tournament matches and wonders whether AJPW may end up pushing Omori to the finals in order to try to make him a star (yup).
- Speaking of Kobashi, he blew his knee out last week and doctors have told him he needs surgery. As anyone who follows AJPW and Kobashi in particular knows, he's naturally ignoring that advice and continuing to wrestle. Because Kobashi.
- Shawn Michaels will be returning to the ring next week for his own TWA promotion in Texas. Michaels is billing it as his final match, coming out of retirement to face Venom for the TWA title. The match is said to be a "bunkhouse brawl" instead of a regular wrestling match because Michaels has said his back can't stand up to doing a normal match.
- A website called TokyoPop.com is going to start airing live matches from FMW online (that seems like it would have sucked with 2000-era internet technology. Anyway, TokyoPop.com still exists. It's an anime/manga site).
- Dave recently caught up on some Memphis Championship Wrestling and gives his thoughts on some of the people there. K-Krush has good charisma (that would be R-Truth). Bobcat looks like every other blonde valet (she's most famous for being the Godfather's ho that won the hardcore title). Blue Meanie has lost so much weight that he doesn't even look like the same person. Lance Russell is still an incredible announcer. So on and so forth. Anyway, Dustin Diamond (Screech from Saved By The Bell) appeared yet again, continuing his angle of being obsessed with the Kat which once again led to Screech getting beat down and doing a stretcher job.
- ECW has a PPV scheduled for next month but have not yet picked a location. Heyman wants to run the show in a new market because the first-time crowds are usually the best. Heyman had negotiated with the Mandalay Bay casino and hotel in Las Vegas to do it there, but the talks fell through. Both Jerry Lynn and RVD are expected to be back from their injuries by then.
- Notes from the most recent ECW TV taping: Dusty Rhodes came out with 2 strippers who flashed the crowd, but of course that won't air on TV. Cyrus made fun of Mick Foley's "retirement." And the show ended strangely. Sandman and Super Crazy were beat down after the main event and left laying. And....that was supposed to be the end of the show. But the crowd was expecting to be sent home happy and didn't leave and kept chanting for Sandman (who was helped out of the ring, selling an injury) and Raven (who was at the show but didn't work due to illness). Heyman called an audible and sent Mikey Whipwreck out to tell the crowd to leave, which led to Raven making an unplanned run-in to give him a DDT, which is about all he could physically do. Then, with Raven in the ring, the crowd began chanting for Sandman to come back out, so Raven went with it and called for him to come out. But by this point, Sandman was already in the showers and thought he was done for the night and he legitimately didn't want to come back out. Ultimately, he did and he caned Raven to send everyone home happy, but he was upset about it and he had words with Heyman and Raven immediately after backstage.
- New Jack and Tommy Dreamer will be appearing together in a small role in the CBS TV drama Early Edition.
- WATCH: New Jack & Tommy Dreamer on Early Edition
- Every angle done on WCW TV this week was meaningless because the company is starting over with a clean slate in 2 weeks under Bischoff and Russo. Spring Stampede takes place on the 16th and there are no matches planned as of yet and there won't be until 6 days before the show when WCW resets. Word is Russo will be doing most of the writing. In an interview with 1wrestling.com, Russo said he hasn't watched a single second of WCW TV since he was relieved of his duties back in January.
- Notes from Nitro: it was the spring break show, so the crowd at least seemed to be having fun which is a break from normal WCW shows. Someone in the front row had an "I wish I was at Raw" sign that somehow never got confiscated and was there for the entire show on camera. At the very beginning of the show, a woman in the front row flashed Gene Okerlund, leading to him saying, "Young lady, you're very proud of those, aren't you?" on TV. DDP made his big return and pretty much just plugged the Ready To Rumble movie. Sid Vicious missed the show due to a shoulder injury. Dave can understand not wrestling with an injury but Sid is the WCW champion, and Dave thinks he should at least show up and cut a promo or something. But then again, nothing in WCW matters right now until Russo and Bischoff reboot it anyway. Sting and Luger fought onto the beach all the way to the ocean. And to his credit, Hogan did a promo during the show where he really put over Vampiro as the wrestler of the future and later in the main event, he worked against The Wall and allowed Wall to no-sell the leg drop. So kudos to WCW for finally making an effort to push some new people, even if it all gets wiped away in 2 weeks.
- Notes from Thunder: the show drew 1,700 paid fans. Literally 24 hours earlier, Raw sold out a different arena in the same city for Raw with over 12,500 paid fans. Lots of rumors were going around saying Bobby Heenan had been fired, but he was doing commentary on this show, so obviously that wasn't true. Chris Candido is already doing jobs to Chavo Guerrero so he clearly isn't getting any sort of push after debuting just a couple weeks ago. And no real storyline progression, just tons of hype about what the future for WCW holds under Bischoff and Russo. WCW is basically in a holding pattern right now and nothing matters until the reboot.
- Hogan appeared on another radio station doing an interview where he buries everybody. He said Bret Hart is in Canada and "can't remember what WCW is." He said DDP was out injured with a broken fingernail and said WCW needs people who will crawl through broken glass with one arm in a sling to sacrifice and get in the ring. He said Kidman needs to start training like Torrie Wilson. He did praise Vampiro again though, so Hogan seems to like him. Anyway, WCW head Bill Busch was on WCW's live internet show and admitted that Hogan has full creative control in his contract and also said that he still has 6 guaranteed PPV main event matches in his deal.
- Tammy Sytch is expected to make her WCW debut at the Spring Stampede PPV.
- Variety ran a big story about some marketing changes that WCW is making. New hires to take over various marketing jobs, new marketing strategies and promotions that the company is planning to run, etc. Dave says that's all well and good, but nowhere in the article did it mention the idea of maybe putting on good shows that people want to see. All the marketing geniuses in the world can't save a product as terrible as WCW is right now.
- Brad Armstrong will be out of action for several months with a knee injury suffered in the dumbest way possible. For some reason, before a show, Armstrong was goofing around in the parking lot with Juventud Guerrera and Psicosis and they decided--just for shits and giggles--to do the ol' famous wrestling angle of hitting someone with their car. You know, one of those dumb "you drive at me, I'll jump up on the hood like the stuntmen do in the movies" type of things. So.....they did it. And now Armstrong needs knee surgery because of course he does (that was pretty much it for him. He never wrestled in WCW again and in fact, he didn't wrestle anywhere for another 4 years before returning to the ring in 2004 and working indie shows periodically until 2011. Died a year later).
- Les Thatcher's Heartland Wrestling Association have signed a deal with WCW to act as a developmental territory for them. Power Plant wrestlers will go work shows for him for a little while before debuting on WCW TV.
- Various WCW notes: Mexican wrestlers Halloween and Damian are joining Sonny Onoo's racial discrimination lawsuit against WCW. Although with Bischoff returning to the company, Dave expects this lawsuit to ultimately disappear. Christopher Daniels starts with WCW next week. Dave thinks he has a ton of potential. Some people within the company are pushing for Shane Douglas to return. Konnan's suspension ends this week so he should be back soon.
- The legal red tape behind the scenes on WWF's new TV deal is still being sorted out. The FCC is expected to allow the Viacom purchase of UPN to go through, which will mean Viacom will own 2 networks (CBS and UPN) which used to be against the law but that's being changed now. Those in the TV industry pretty much believe this to be a done deal. The news has boosted WWF stock up to $17.31 per share (as I write this, WWF just announced the new FOX deal for Smackdown, which boosted the stock up to damn near $60 per share)(10/24 update: currently $80.64).
- The Rock was on Jay Leno's Tonight Show recently and movie critic Roger Ebert appeared also. Ebert told Rock that he has talent and told him to get into acting and get as far away from wrestling as he can. Rock laughed it off and said he was working on it.
- Notes from Smackdown: it was in San Antonio and a tag team called American Force 2000 worked a dark match. The team consists of two trainees from Shawn Michaels' wrestling school, Spanky and American Dragon. Lots of cool high spots but they weren't very fluid and screwed some stuff up. They also hyped up the Shawn Michaels vs. Venom match next week in TWA for the live crowd.
- A lot of the WWF wrestlers are using new entrance music right now to promote the new WWF Aggression CD. It's basically rap remixes of everyone's theme music and Dave thinks it sucks because the fans don't know these songs. So now even when the Rock is making his entrance, the crowd doesn't pop because it's an unfamiliar. Luckily it's temporary and they'll go back to the real versions eventually. Speaking of, WWF The Music Vol. 4, which was released 6 months ago, is still hanging on in the top 200 charts. It's at #152 this week and sold over 10,000 copies. In 2018, any album that is still moving 10k copies six months after it came out would be the best selling album of the year.
- WWF claims they have enough money set aside to fund the XFL for at least 3 seasons. They're hoping to expand to 16 teams by 2005. WWF has once again emphasized that they will own all the teams and aren't interested in outside investors. They also again promised that this is going to be legit and the games won't be fixed. Advertisers are said to be hesitant, because they don't have a lot of hope that this whole XFL thing is going to succeed.
- Shawn Michaels is said to be itching to get back on television in the WWF, but right now, they have no interest. Business is booming so much these days and they've attracted so many new fans in just the last year or two alone that Michaels isn't considered a top star anymore and WWF doesn't feel the need to use him in any way.